Influencer Marketing for Tiffany Day

GOAL: Create a social media marketing plan for an artist’s performance in a large venue.

This influencer marketing plan is designed for Tiffany Day's upcoming U.S. tour in spring 2022. As a dedicated fan of Day, I created this marketing plan through my observations on her social media posts, comments, and IG live interactions for two years. Through identifying her target audience and the size/location of her venues, I devised this plan to promote her tour through partnering with local, college, Gen Z influencers. Find more information about her tour here.