top of page

Projects

Team project, individual projects and assignment 

Individual Project

Spotify Repositioning (Feature Launch) 
PR Campaign 

This is a presentation that entails the media campaign for a hypothetical feature launch for Spotify. The goal of the launch is for Spotify's repositioning: the best place for listening. Contents include company repositioning, strategy, research needed, tactics, measurements, and schedule. 

Individual Project

Music Influencer Marketing

This influencer marketing plan is designed for Tiffany Day's upcoming U.S. tour in spring 2022. This is an individual assignment created by NYU Music Industry Essentials.

Public Relations

Spotify Press Release (Mock)

This is a mock press release created to announce a new, hypothetical feature created by Spotify. 

Public Relations

Spotify Press Release (Mock)

This is a mock press release created to announce a new, hypothetical feature created by Spotify. 

Team Project

Product Development

This is a semester-long, ten-person team project in which we developed a unique product concept from identifying market needs to product design, supply chain management, financial projections, and risk assessments. 

Music Lover • Music Lover

bottom of page