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Maderlin Weng
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Spotify Repositioning PR Campaign
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How Taylor Swift Repaved the Nostalgic Road All Too Well
It’s been nearly a decade since Taylor Swift released her fourth studio album, Red. While her listeners have grown from teenagers to...
Marketing // Music
3 min read
How Olivia Rodrigo’s “Sour” Epitomized Authentic, Creative Music Marketing
On January 8th, 2021, Olivia Rodrigo broke through her Disney stardom by releasing her debut single, “drivers license,” and was instantly...
Marketing // Music
4 min read
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